|In the first autobiography written by a major player in the current generation of cattlemen and women, LAURENCE LASATER tells just what it takes to survive in a mythologized yet rapidly changing industry. A descendant of two of America's great pioneer ranching clans, the Lasaters and the Matthews/Reynolds. Laurie has continued and added to his family's traditions of integrity, innovation and willingness to take risks.
This is the story of a couple that "took the big risk" leaving the family ranch to operate for over 40 years on leased land and borrowed money. Against that backdrop, it recounts the Lasaters' struggle to survive and prosper in the difficult circumstances brought on by man's everchanging relationship with nature and the unique and fascinating challenges of the cattle industry.
During the Lasaters' 43 years in business they have worked and befriended interesting people around the world. After completing college and military service the Lasaters ranched for 10 years in the state of Coahuila, Mexico, where they introduced the Beefmaster breed. In 1974, they moved to San Angelo, Texas, and founded Isa Cattle Co., Inc. doing business throughout the U.S., Mexico, Southern Africa and South America. The company made the first sales of Beefmaster genetics to Rhodesia (now Zimbabwe), Botswana, South Africa, Bolivia and Argentina, and played a key role in the breed's introduction to Brazil.
More than just the story of a cattleman, this biography is a testament to the entrepreneurial spirit.