|If business as usual leaves you uninspired, and trying to master the latest business model makes you breathless with frustration, then maybe it's time to face The Simple Truth. This insightful book is written by ALEX BRENNAN-MARTIN, owner of the famous Brennan's of Houston and Commander's Palace, Las Vegas. Co-authored by LARRY TAYLOR, business consultant, author and INC. Magazine Entrepreneur of the Year, The Simple Truth presents a business idea which stands alone among a bevy of kinetic activity proponents: Plodding. Using a style that is both anecdotal and conversational, authors Brennan-Martin and Taylor explain why "focused and steady beats business at the speed of light". Among the many enlightening tenets, business professionals will discover:
The straightforward and hype-free techniques put forth in The Simple Truth are exemplified in the enormously successful Brennan's of Houston and Commanders' Palace, Las Vegas, but now are made available, and applicable, to all types of business. The intimate conversation recorded between Alex Brennan-Martin and his mother, Ella Brennan, owner of Commander's Palace, New Orleans, and diva of Louisiana restaurant society, treat the reader to an insider's view of how the implementation of this advice can set any business on the road to success and profit.
- The Simple Truth of their own business
- The importance of seeing their business through "customer eyes"
- How to retain customer loyalty despite hurdles
- The difference between hospitality and customer service
- What a lagniappe is